How a single-company contractor website in Greater Noida became a location-aware platform for customers, local businesses and the team that keeps them honest.
A concept project. Research is planned, not yet run; every screen uses sample content.
A 15+ year local construction business (as stated on its About page) with 8 trades, a cost calculator and a hyper-local customer base.
Customers can’t tell who serves their address, what a job costs or what happens after they call. The site sells one company’s services, with no prices, status or comparison.
A location-aware marketplace across four surfaces: customer website and app, a Hindi-first partner app and portal, and an admin console.
How might we help homeowners find businesses that actually serve their address, see what a job will cost and follow it to completion?
An audit of eazypeazzy.com (1 Oct 2026), a heuristic review and a desk scan of competitors.
The yellow-and-ink heritage, 8 real trades, a cost-estimator idea, WhatsApp and phone.
Placeholder contact details, template projects and stock photos shown as completed work.
No reference, status or response time after a form, and hidden prices — both rated high severity.
Home-service apps, local directories and material suppliers each cover one part of a homeowner’s job.
Proto-personas from the audit and the local context. Names and quotes are illustrative.
I just need someone reliable who turns up when they say and doesn’t change the price at the door.
Twenty decisions a week. I want prices I can compare and one place to track who said what.
If the phone brings more customers I will use it — but I can’t sit filling forms.
Give me jobs near me, and let my good work speak for itself.
Customers fall for a provider, then learn they don’t cover their society.
Location — society, tower or pincode — is the first question and becomes global state. Providers who can’t reach the address never appear.
It removes the most disappointing dead end and makes every price and slot real.
A leaking tap and a G+3 house went through the same 7-field form.
Every offering declares a model: Book, Request quotes, Get price, or Book a site visit.
Customers know what answer they’ll get; providers never fake a price.
Every contractor quotes differently, so quotes can’t be compared.
A structured quote builder, shown side by side: total, labour, materials, timeline, warranty, exclusions, validity.
The hardest decision becomes a scan across rows.
Prices change at the door, with nothing in writing.
The pro proposes a change with a reason and photo; the customer approves or declines in the app.
Flexibility for real surprises, without the power imbalance at the door.
Generic “verified” badges hide what was actually checked.
Each label names the check — phone, ID, business documents — with a date, backed by an admin audit log.
Customers calibrate trust; EazyPeazzy only claims what it can show.
A shop owner with 22 years in the trade won’t fill a long English form.
Phone + OTP, Hindi by default, photo-first, saved after every step.
Supply is the hardest side of a local marketplace; onboarding is built for it.
Final designs — customer website, partner dashboard, customer app and the Hindi-first partner app · sample content
The UI looks very congested.
More space between and inside sections, fewer items per row, and every board re-laid out so screens can breathe.
All 34 website screens restyled five times from the same tokens and content. Recommendation: lead with D5 Guided Planner and borrow D2’s map — to confirm in prototype tests.
Primitive and semantic colour variables, five theme sets, 40+ components and bilingual type with Noto Sans Devanagari.
No results yet. Targets will be set after a two-week concierge pilot.
Labelling prices, verification and sample content honestly shaped more screens than any visual choice.
The partner app got as much care as the customer site.
Designing lifecycles first meant every screen could answer “what happens next?”.
One workspace for a law firm’s cases, hearings and team.